Bryn
Gerard

Marketing for artists – Part One – The Pop Star Artist

Liverpool Arts Centre

The reason that governments fund art schools is that any nation requires people who can illustrate and decorate. Without them modern industry and society at large would find it very difficult to function and the world would be rather bland and clearly less colourful. These basic skills are essential to every industry and not just the more obvious ones like media companies. There is a definite difference between graphic designers/illustrators and artists although they both use the laws of composition and colour. Depending on what part of the market you intend to target your skills to will govern your approach. If it is your intention to be a commercial artist then a careers advisor would be able to give you better advice than I can offer. Art schools teach students marketing concepts and most young artists will usually offer you a business card without hesitation and have a website and various social networking accounts. It is ideal for any artist to utilise these modern communications methods. (more…)

Three Bhuddas, originally uploaded by BrynGerard.

Test post

Pool in Motion – Bryn Gerard

It’s a relief to finally get this blog really on the move. It was a bit of a false start there that was infact a test paragraph (“The Role of Art”) to see if Wordpress was working. It still managed to evoked some comments and those comments have spurred me into action.

It reminds me of an incident that happened outside of the Museum Man Gallery on Jamaica Street, Liverpool during the Liverpool biennial of 2005 or six. I had taken a piece of MDF to the gallery to paint upon using spray paint.  It was a board I used to rest picture frames upon in order to paint them.  This resulted in an abstract effect of different coloured lines that framed the board.  I had painted a bird in the middle of the board that was a test spray of different blues that I wanted to see more of.  The bird should have been a dove but my lack of skill with a spray can turned it into a parrot!  It had vitality and wasn’t unappealing but was nothing more than a doodle.

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This blog is also contained in the “About” section of the site. I have posted it here as it is part of the narrative I want to deliver. It provides a foundation of sorts to what this blog seeks to reveal.

I am an artist who lives and works in Liverpool. To write with clarity about oneself has to be one of the most difficult tasks there is. I imagine it is why few artists would want to do so. It is usually shameless exhibitionism or some other form of self indulgence but there are occasions when it contributes to the work. I hope you find truth in my work, not that Truth can ever be pinned down :) ,but for me to give meaning to my work I and it, must be sincere.

My work is about education and transformation through beauty.

Self Portrait – Bryn Gerard

I was born in 1957 in Liverpool, England. I can’t say I have had a conventional “career path” as an artist although I don’t know any that have. You normally get to this point in an artists biography and the artist is reassuring you of his viability as an artist by citing the different education establishments that they have attended and the august organisations that they have worked with. This is the normal way of presenting yourself to the world, we put our Sunday best on so that people will think well of us and, more importantly, take us seriously. I don’t intend to (more…)